The business began in Peter Ireland’s garden shed in Kent, England in 1985. Peter hand crafted wooden jigsaws which he and wife Liz sold at craft fairs all over the UK. Liz and Peter were both teachers by profession and so have always had child development and education at the heart of what they do.
The company operates from a large warehouse in Folkestone, Kent and distributes toys worldwide to 93 countries. They currently employ 39 people in the UK.