Challenge & Fun

"At Challenge & Fun we have long recognized the desire to surround our children with beauty and lasting quality. Founded in 1998 by mother and son team, Margaret and Rob Wilson, we were one of the first companies to introduce organic soft dolls and stuffed animals to the American market. Over the years we have expanded our offerings, curating a collection of children’s products that honor childhood and are made with integrity. We believe our products make the world a better, more beautiful, gentler place for our children to grow up in.

Challenge & Fun is run by a team of parents with deep roots in natural parenting philosophies, the world of European toys and Waldorf education. We understand the sleepless nights, the constant juggling of responsibilities and wondering if you’re doing enough or getting it right. The world is constantly evolving and our children are growing up in a different world than the one we inhabited. We recognize the importance of preparing children for an ever changing world, while holding fast to principles that will always form the foundation of our families and our company: leaving the world a little better than we found it, the golden rule, and the truth that simple joys are often the deepest joys."