Gray Label was founded in 2011. They create timeless, minimalistic and comfortable collections in which the little ones can be their true selves. No teddies or prints, just soft-tone colored essentials that are easy to mix and match, made from the best organic cotton available.
They strive to minimize their impact on the environment. Their starting point is to produce high quality items that last for multiple life cycles. They promote circulating them amongst siblings, friends or other children who fit the size.
“We’re in it for the little ones. Their purity, their comfort, their planet.” -Founder and Creative Director, Emily Gray