"Nui is based on a foundation of sustainable values. A culture rooted in consciousness, community, compassion, transparency and intentional design, that puts people and the planet first. We create high-quality, low-impact apparel in timeless, long-lasting styles using only sustainable materials and an ethical supply chain.
We believe that consumers have the power to create positive change through the products they purchase. Every purchase is a choice, and every choice has a corresponding impact. The environment and humanity have an urgent need for consumers to make proactive choices that benefit people and the planet. People will live sustainably if living sustainably is simple, and as far as your wardrobe is concerned, Nui exists to make this vision possible."