The inspiration for OmieBox came from Nancy’s son Brad, who never ate more than a few bites of lunch during his first year of preschool. Noticing he was more likely to eat his favorite hot foods (spaghetti, chicken soup), Nancy searched high and low for something that could store hot entrees as well as cold fruits and vegetables. Frustrated at the lack of choices, she decided to take matters into her own hands and create a new kind of lunch system that can help kids eat better and be healthier.
In the year of observation and experimentation, founders Nancy and Robin learned a lot about the painstaking efforts parents take to create healthy lunches for their kids. What they realized was that lunch isn’t just nourishment for their growing bodies – it’s also nourishment for their soul. When a child opens up a lunchbox filled with his favorite foods, what he or she feels is love.