SoYoung

SoYoung is a Canadian brand of elevated lunch bags on a mission to make packing your lunch sustainable, stylish, and self-empowering.

Designed for the wellness-focused parent, their bags feature a minimal aesthetic and thoughtful features like removable insulated inserts and accessory pockets.

Launched as diaper bag brand in 2010, SoYoung quickly added linen lunch bags and backpacks that were embraced by parents seeking a sophisticated alternative to licensed characters and polyester bags.